The word "Keli" is an ancient Hebrew word, meaning: an article, utensil, vessel. The idea behind the Keli bag is to create a large everyday bag that is Strong and practical, and most importantly, show our aesthetic vision.
The Keli Bag is a contemporary application of the traditional General-purpose bags of old: Something that is strong, durable, and practical. Something women would use to visit the market, or what artisans and tradesmen used in their day-to-day lives. The Keli bag is raw, natural, rugged, and beautiful. It is completely at home on the beach, at the market, and on a picnic. We wanted this bag to embody the outdoors; we wanted it to look and feel like it was ready to get the job done, at the same time we also wanted it to have a sense of fun about it.
To achieve this, we needed to choose the right materials; of course, hemp was our first thought; We felt the natural, rawness its fabric achieved was second to none. For the body of the bag, we wanted something that looked natural and sturdy. We ended up going with a raw thick and loose weave fabric, which has a beautiful drape that compliments its natural tones and hues. This fabric is hand loomed, which gives every bag a totally unique identity. The loose weave of this fabric provides the bag with great breathability and means it is easy to shake out. The body of the bag is very durable and light.
For the handles, we wanted something extremely durable, and more stiff to help keep its shape, we decide on a semi-thick tight weave hemp canvas, which we double layered on each handle. Originally we had planned to go with white for the handles, as it suited the idea of purity in the bag, and complimented the natural tones of the Keli bag's body perfectly: When I see the Keli bag in white handles, it makes me think of a day that beach every time. Despite the classic beauty of the white handles, we decide to give the option of a darker colour for those who are more conscious of getting the bag dirty. Blue was the best option for us, as it is dark enough to hide marks whilst still complimenting the vibrancy of the Keli bag: not to mention blue is my favourite colour, and to have it incorporated into the Keli bag makes me happy. The handles reflect much trial and error, as we wanted to get them just right. We ended up with a finished product that is both comfortable and durable. The base of the handles is fairly wide, to get a good hold onto the lips of the body of the bag. They then follow a slight taper to the middle of the handle, so as to sit on the shoulder and in the hand nicely, without feeling too bulky; we feel as if we have found the perfect balance of strength and comfort.
We recognise the difference in the needs of today, compared to times of past; that's why we have added a nice size pocket that closes with a zip, keeping your valuables hidden away nice and secure. We spent a lot of time finding the right zip that suited the Keli bag and ended up saucing a sturdy zip from YKK; their long history of quality was hard to pass up, and they have had a great relationship with the Australian market for many years; they have employed many Australians over the years, and even our own mother worked as a receptionist in their Sydney factory as a young woman back in the 60s. The zip we chose for the pocket on the Keli bag is made from recycled plastic and is made in Japan. I have always admired the Japanese work ethic, and their attention to detail and the quality displayed in their products is among the highest in the world, We are stoked we could add these zips to Keli bag. We matched the white zip with the white handles and the blue zip with the blue handles.
The pocket its self is something we are particularly proud of, it is a quite a large pocket big enough to fit any phone I can think of as well as sunglasses and wallets burses etc. keeping with the hemp theme we have going on in the Keli bag we made the pocket from hemp but with a 50/50 split of silk. This creates a tuff yet elegant, outer layer of hemp and leaves the inside of the pocket with a soft silky finish providing a nice, secure and gentle home for your phone or sunglasses. The pocket is a milky white colour the outside has a lovely textured feel to it, and the inside is shiny and luxurious.
Our aim was to design the perfect everyday bag, for anyone from mothers taking the kids to the beach or shopping. To the lone day-tripper or a couple having a romantic picnic. We personally tested this bag in many various situations such as surf trips, going shopping, and picnics, and it performed great in every situation. We also tested this bag on mothers with young families. And they absolutely loved it.